3 Top Wellness Trends for 2023

(and how to use your blog to grow with them!)

Originally published on heathergrantwriter.com (prev. writtenbyheather.com)

The health & wellness industry's growth rate is 10% and it’s expected to grow at this pace until 2025.

So how do you keep up with the quickening current? Your swim with it. Here are 3 top trends this year and content examples to grow and flow with them.

1. Wellness Tourism

The Global Wellness Institute forecasts the average annual growth rate of wellness tourism at 20.9% from 2020–2025 It’s growing faster than every other wellness sector!

Of course, you can’t suddenly put together a holiday for your customers (although that would be the dream!), but you can use your content to transport them into a new culture, history, or tradition.

Content prompts

Consider your traceable supply chain. Who makes your products? What’s their culture?

Where are your ingredients from? How were they traditionally used?