40 free resources for keeping on top of wellness industry trends 2023

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Originally published on heathergrantwriter.com (prev. writtenbyheather.com)

You might associate the wellness industry with a soft yogi aesthetic, but don’t be fooled, it’s a protein-fuelled powerhouse too. The industry growth rate is 10% and it’s expected to grow at this pace until 2025. Talk about gains.

Keeping up with wellness industry trends helps you define and refine your brands’ position in the market so you’re better equipped to write copy that speaks to today’s consumers and content that rides the waves of wellness trends.

I dedicate time each day to dive into resources that expand my industry knowledge, which feeds into every one of my services. And in the name of being a conscious copywriter, I’m not going to keep all my secrets to myself.

Here are 40 FREE resources that I use to keep on top of wellness industry trends (p.s. save and share this post so you can come back to it when you’re stuck for ideas!).

Where to look for wellness trends

I’ve split the list into 7 simple categories: