Step 1: Read the sub-headings and bold text only. Step 2: Ask yourself: Does the copy still make sense? Do they follow on from each other, creating a logical flow through the page? Do you get the gist of what the brand is all about? Are you encouraged to read the rest? Step 3: copy and paste them onto a new page, and tweak until they do. Step 4: Now build on these to bring the details back! Why? Because people read on average 20% of a website’s copy.

(and how to use your blog to grow with them!) The health & wellness industry's growth rate is 10% and it’s expected to grow at this pace until 2025. So how do you keep up with the quickening current? Your swim with it. Here are 3 top trends this year and content examples to grow and flow with them. 1. Wellness Tourism

(Even With The Rise of AI!) Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here. But what I can do, is look at trends in the way people are creating and reading copy and reflect on why that still makes…

More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In a 2022 global survey, 60% of consumers said that trustworthiness is the most important trait in a brand. From the ingredients you use in…

Originally published on writtenbyheather.com It’s here! Since you’re on my site, you’ve probably already noticed the little box crop up, and you’ve popped in your email and received your very own copy of Vibrations: Tone of Voice Tips & Toolkit for Wellness Brands. In this post, I’ll resist the urge…

In his critically acclaimed book, Dale Carnegie sets out 6 principles for influencing behaviour, that I’ve found fit perfectly in an ethical and conscious approach to copywriting. 1. Be sincere. Don’t promise anything you cannot deliver. Forget about the benefits to yourself and focus on the benefits to the other person. This one goes without saying. It isn’t ethical to make false claims in your copy.

Consistency is key. That’s what wrote in my latest social media post. It’s key in the wellness world, to create a healthy and sustainable routine. And is key in the copywriting world, to gain and maintain interest in your brand. The irony is, it’s not been present in my work…

1. Danielle King — Fitness fanatic & founder of KIHT Collective My winter wellness tip is to get out for a walk in nature — I try to do it every day as it really is a great stress reliever and keeps me grounded. 2. Kirsty Gladdis — Women’s Empowerment Coach

Monday morning usually means one thing: a cup of coffee. But did you know that the brew you’re sipping on utilises less than 1% of coffee’s health-boosting compounds? The rest goes to waste, despite being an SPF, skin and haircare saviour, and nutrient-packed health food. Why am I telling you…