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Heather Grant
Heather Grant

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May 11

40 free resources for keeping on top of wellness industry trends 2023

The top podcasts, newsletters, blogs, & more You might associate the wellness industry with a soft yogi aesthetic, but don’t be fooled, it’s a protein-fuelled powerhouse too. The industry growth rate is 10% and it’s expected to grow at this pace until 2025. Talk about gains. Keeping up with wellness industry trends helps you define and refine…

Wellnes

8 min read

40 free resources for keeping on top of wellness industry trends 2023
40 free resources for keeping on top of wellness industry trends 2023
Wellnes

8 min read


May 5

Does your website copy pass my ultimate test?

Step 1: Read the sub-headings and bold text only. Step 2: Ask yourself: Does the copy still make sense? Do they follow on from each other, creating a logical flow through the page? Do you get the gist of what the brand is all about? Are you encouraged to read the rest? Step 3: copy and paste them onto a new page, and tweak until they do. Step 4: Now build on these to bring the details back! Why? Because people read on average 20% of a website’s copy.

Copywriting Tips

1 min read

Does your website copy pass my ultimate test?
Does your website copy pass my ultimate test?
Copywriting Tips

1 min read


Apr 21

3 Top Wellness Trends for 2023

(and how to use your blog to grow with them!) The health & wellness industry's growth rate is 10% and it’s expected to grow at this pace until 2025. So how do you keep up with the quickening current? Your swim with it. Here are 3 top trends this year and content examples to grow and flow with them. 1. Wellness Tourism

Wellness Tips

4 min read

3 Top Wellness Trends for 2023
3 Top Wellness Trends for 2023
Wellness Tips

4 min read


Apr 20

Why It’s Still Worth Investing in a Copywriter in 2023

(Even With The Rise of AI!) Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here. But what I can do, is look at trends in the way people are creating and reading copy and reflect on why that still makes…

ChatGPT

4 min read

Why It’s Still Worth Investing in a Copywriter in 2023
Why It’s Still Worth Investing in a Copywriter in 2023
ChatGPT

4 min read


Feb 17

What Is Ethical Marketing? 5 Key Principles

More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In a 2022 global survey, 60% of consumers said that trustworthiness is the most important trait in a brand. From the ingredients you use in…

Ethical Marketing

4 min read

What Is Ethical Marketing? 5 Key Principles
What Is Ethical Marketing? 5 Key Principles
Ethical Marketing

4 min read


Jan 20

NEW FREE RESOURCE! Vibrations: Tone of Voice Tips & Toolkit

Originally published on writtenbyheather.com It’s here! Since you’re on my site, you’ve probably already noticed the little box crop up, and you’ve popped in your email and received your very own copy of Vibrations: Tone of Voice Tips & Toolkit for Wellness Brands. In this post, I’ll resist the urge…

Copywriting Tips

4 min read

NEW FREE RESOURCE! Vibrations: Tone of Voice Tips & Toolkit
NEW FREE RESOURCE! Vibrations: Tone of Voice Tips & Toolkit
Copywriting Tips

4 min read


Jan 20

How to win friends and influence people… through conscious copywriting!

In his critically acclaimed book, Dale Carnegie sets out 6 principles for influencing behaviour, that I’ve found fit perfectly in an ethical and conscious approach to copywriting. 1. Be sincere. Don’t promise anything you cannot deliver. Forget about the benefits to yourself and focus on the benefits to the other person. This one goes without saying. It isn’t ethical to make false claims in your copy.

Self Improvement

2 min read

How to win friends and influence people… through conscious copywriting!
How to win friends and influence people… through conscious copywriting!
Self Improvement

2 min read


Jan 3

5 Quick Copy Hacks and My 2023 Services (Warning: I’m a Giant Hypocrite!)

Consistency is key. That’s what wrote in my latest social media post. It’s key in the wellness world, to create a healthy and sustainable routine. And is key in the copywriting world, to gain and maintain interest in your brand. The irony is, it’s not been present in my work…

Copywriting Services

4 min read

5 Quick Copy Hacks and My 2023 Services (Warning: I’m a Giant Hypocrite!)
5 Quick Copy Hacks and My 2023 Services (Warning: I’m a Giant Hypocrite!)
Copywriting Services

4 min read


Nov 28, 2022

5 experts shared their winter wellness tips with me & here’s what I found…

1. Danielle King — Fitness fanatic & founder of KIHT Collective My winter wellness tip is to get out for a walk in nature — I try to do it every day as it really is a great stress reliever and keeps me grounded. 2. Kirsty Gladdis — Women’s Empowerment Coach

Wellness Experts

3 min read

5 experts shared their winter wellness tips with me & here’s what I found…
5 experts shared their winter wellness tips with me & here’s what I found…
Wellness Experts

3 min read


Nov 28, 2022

The Value of Fun Facts, A Dreamy New Routine, & Ethical Email Tips

Monday morning usually means one thing: a cup of coffee. But did you know that the brew you’re sipping on utilises less than 1% of coffee’s health-boosting compounds? The rest goes to waste, despite being an SPF, skin and haircare saviour, and nutrient-packed health food. Why am I telling you…

Wellness Tips

4 min read

The Value of Fun Facts, A Dreamy New Routine, & Ethical Email Tips
The Value of Fun Facts, A Dreamy New Routine, & Ethical Email Tips
Wellness Tips

4 min read

Heather Grant

Heather Grant

789 Followers

Conscious Copywriting for Wellness Brands | Magazine Feature Writer | Writtenbyheather.com

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