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Copywriting and Content Writing: What’s the Difference and Why Does it Matter?
Writing is writing, right?
Writing is writing, right?
Wrong. Copywriting and content writing are two very different skills, yet the terms are often used interchangeably.
Now you may be thinking ‘well, why does it matter?’, but when the two are confused it can result in brands seeking out the wrong kind of professional. It also makes it trickier for new writers to learn the tricks-of-the-trade and market themselves correctly.
As I’ve delved deeper into the world of copywriting, whilst expanding my content writing work, the difference between the two has become increasingly important to me. Compartmentalising them means I can whip out the right skillset and best practices for each task I tackle.
But this post isn’t about me and my workaholic tendencies. I want to make the difference super easy for you, so you can get clear on what you’re looking for…
What is content writing?
You may have heard of the term ‘content creators’ floating around on social media. Well, in a similar way, content writers produce content that’s of interest to a certain audience. That’s relevant, engaging, on-brand written work for websites…
