The Value of Fun Facts, A Dreamy New Routine, & Ethical Email Tips

Monday morning usually means one thing: a cup of coffee. But did you know that the brew you’re sipping on utilises less than 1% of coffee’s health-boosting compounds? The rest goes to waste, despite being an SPF, skin and haircare saviour, and nutrient-packed health food. Why am I telling you this? Because there’s value in telling people something they didn’t know before.

Brands need to have a USP; you have to do something differently. For copywriters, this means escaping the ‘must be SEO-friendly’ content mill and writing something that, yes, is less likely to be searched for, but equally isn’t going to get lost in a pile of repeated information. It’s finding that all important balance between telling people what they want, need, and are looking for AND giving them the ultimate solution to a problem they didn’t even know they had. That’s conscious copywriting.

Now that the coffees drunk and the fun facts are out the way, let’s crack on with the weekly round-up…

Feature writing: Playful mind, creative work