What Is Ethical Marketing? 5 Key Principles
4 min readFeb 17, 2023
Originally published on heathergrantwriter.com (prev. writtenbyheather.com)
More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In a 2022 global survey, 60% of consumers said that trustworthiness is the most important trait in a brand.