What Is Ethical Marketing? 5 Key Principles

Originally published on heathergrantwriter.com (prev. writtenbyheather.com)

More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In a 2022 global survey, 60% of consumers said that trustworthiness is the most important trait in a brand.

From the ingredients you use in your products to the words you use in your copy, conscious decisions should be made at every stage of your business, including your marketing strategy. In this blog, I’ll dive into ethical marketing issues, principles, and my conscious copywriting ethos.

Ethical issues in marketing

Let’s not beat around the bush, there are a lot of ethical issues when it comes to traditional marketing strategies.

Put simply, marketing can be seen as how big cooperates get into people’s heads by making them feel like something is wrong with them, they’re lacking, and this one particular product will sort out all their issues.

It’s an unfair way of promoting a scarcity mindset and excessive consumerism. And it’s utter bullsh*t.

Some of the main ethical issues that need highlighting include:

• False and unverified claims. Exaggerated or hyperbolic…