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Why I Care: Sustainable Brands & Writing for the Conscious Consumer
Originally published on heathergrantwriter.com (prev. writtenbyheather.com)
To niche or not to niche, that is the question…
Except for me, it really wasn’t. I knew when I started writing, that it would only be for brands and publications that aligned with my values. On my about page, I describe my freelance writing as a big bang collision between my passion for wellness, care for sustainability, and deep love for the written word.
In this post, I’m going to dig into the middle one and tell you why I care about sustainable brands and how I can help you write for the conscious consumer (or those aspiring to be).
Why I Care about Sustainable Brands
Although it goes without saying that real impact happens when big companies and governments make systematic changes, I believe the anecdote to eco-anxiety and feelings of helplessness around climate change is to be more mindful about consumption habits.
Essentially, I believe that if we just stepped out of autopilot a little more often we could drastically change the route we’re going down. When you differentiate what you agree with, from what you’ve been programmed to go along with, you can start to see how…
