Why It’s Still Worth Investing in a Copywriter in 2023

(Even With The Rise of AI!)

Originally published on heathergrantwriter.com (prev. writtenbyheather.com)

Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here.

But what I can do, is look at trends in the way people are creating and reading copy and reflect on why that still makes my job very much a necessity.