Why It’s Still Worth Investing in a Copywriter in 2023

(Even With The Rise of AI!)

Originally published on heathergrantwriter.com (prev. writtenbyheather.com)

Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here.

But what I can do, is look at trends in the way people are creating and reading copy and reflect on why that still makes my job very much a necessity.

So if you’re thinking ‘‘It’s 2023 who cares about a robot voice, rushed job, or dormant blog if my TikTok is thriving?’’, read on.

3 Reasons why it’s still worth investing in a copywriter in 2023

Here are 3 top reasons a (human) copywriter is as crucial as ever this year.

1. While AI might join the team, a copywriter still needs to run the show

With total transparency, I’m going to start by saying I’ve worked with AI copywriting tools.

Out of a desire to learn about the robots that are supposedly ‘stealing my job’, I’ve taken on projects SEO optimising and TOV editing AI-written posts.