Incorporate these affirmations for business owners into your daily routine, to navigate the ups and downs of entrepreneurship with grace. Originally published on heathergrantwriter.com As a business owner (or freelancer, like me!), it’s crucial to maintain a positive mindset and believe in your abilities, even in the face of challenges…

My easy-to-follow formula & examples Originally published on heathergrantwriter.com Did you know the ‘about us’ page is the second most read page on a website, after the sales page? Since this page isn’t directly focused on sales, you might think it isn’t important for conversions — but that’s not true! …

The top podcasts, newsletters, blogs, & more Originally published on heathergrantwriter.com (prev. writtenbyheather.com) You might associate the wellness industry with a soft yogi aesthetic, but don’t be fooled, it’s a protein-fuelled powerhouse too. The industry growth rate is 10% and it’s expected to grow at this pace until 2025. Talk about gains. Keeping up with wellness industry…

(and how to use your blog to grow with them!) Originally published on heathergrantwriter.com (prev. writtenbyheather.com) The health & wellness industry's growth rate is 10% and it’s expected to grow at this pace until 2025. So how do you keep up with the quickening current? Your swim with it. …

(Even With The Rise of AI!) Originally published on heathergrantwriter.com (prev. writtenbyheather.com) Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here. But what I can do, is look at trends in the way people are creating and reading copy and…

Originally published on heathergrantwriter.com (prev. writtenbyheather.com) More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In a 2022 global survey, 60% of consumers said that trustworthiness is the most important trait in a brand. …

Originally published on heathergrantwriter.com (prev. writtenbyheather.com) In his critically acclaimed book, Dale Carnegie sets out 6 principles for influencing behaviour, that I’ve found fit perfectly in an ethical and conscious approach to copywriting. 1. Be sincere. Don’t promise anything you cannot deliver. Forget about the benefits to yourself and focus on the benefits to the other person. This one goes without saying. It isn’t ethical to make false claims in your copy.

Consistency is key. That’s what wrote in my latest social media post. It’s key in the wellness world, to create a healthy and sustainable routine. And is key in the copywriting world, to gain and maintain interest in your brand. The irony is, it’s not been present in my work…

Originally published on heathergrantwriter.com (prev. writtenbyheather.com) 1. Danielle King — Fitness fanatic & founder of KIHT Collective My winter wellness tip is to get out for a walk in nature — I try to do it every day as it really is a great stress reliever and keeps me grounded. 2. Kirsty Gladdis — Women’s Empowerment Coach